Foresight &
Intelligence
Essays, research, and perspectives from senior design leaders on the future of the profession.
Article · 6 min readExperimenting Is Everywhere. Transformation Isn’t.AI Readiness Field Notes, No. 1. Design firms are trying the tools. Very few have changed how they lead, price, staff or deliver the work. …
November 2026MKMichael Keene
Article · 18 min readHow to Write a Change Statement for Your Design FirmA diagnosis tells you where your firm stands. A change statement says what it will do about it. A practical guide for design firm leaders fa…
October 2026DFDesign Futures Council
Article · 5 min readWhat Is Design Worth? Ricardo Álvarez-Díaz on Value, Judgment and the Architect’s RoleThe co-founder of Álvarez-Díaz & Villalón on getting paid for early-stage knowledge, shrinking from 50 people to 27 while revenue rose, and …
October 2026RÁRicardo Álvarez-Díaz
Article · 4 min readHow to Run an AI SWOT Analysis at Your Design FirmA practical, step-by-step guide for architecture and design firm leaders to diagnose where AI strengthens and threatens their practice. …
October 2026DFDesign Futures Council
Article · 18 min readWhere’s Waldo? Finding the Human in Human-AI Collaboration at Design FirmsAdapted by the Design Futures Council from articles Patrick Scannell wrote for attendees of DFC’s September 2026 Leadership Summit, and from…
September 2026PSPat Scannell
Article · 4 min readThe Magic Wand Doesn’t Ask: AI and the Lessons of Normal Accidents, with Patrick ScannellA structural engineer skipped one recalculation. A year later, 114 people died. Technologist Patrick Scannell on what that has to do with ho…
August 2026DFDesign Futures Council
Article · 5 min readA Cruise Ship on Land: Scott Simpson on Las Vegas, Novartis, and what design is worthDesign creates enormous value. Scott Simpson, FAIA, principal at five architecture firms and CEO of two over a five-decade career, has spent…
August 2026DFDesign Futures Council
Article · 5 min readWhen You Build, You Unbuild: The Significance You May Not IntendThe crowded, dilapidated buildings in the city started to disappear. Scaffolding went up overnight. Streets that had been lined with laundry…
June 2026DFDesign Futures Council
Article · 6 min readThe Misdirected Narrative: Significance and the Built Environment“A good puzzle would be to cross Dublin without passing a pub.” — James Joyce, Ulysses On June 16, the streets of Dublin fill with an unusua…
June 2026DFDesign Futures Council
Article · 3 min readWhat is Significance?We use the word significance with ease. An award is a significant achievement. A shift in the market is a significant warning. A personal de…
June 2026DFDesign Futures Council
Article · 4 min readThe Future of Design and Humanity: Returning to FundamentalsWe live in a time of confusion. As truth is increasingly treated as subjective, the notion of a shared or universal truth has eroded. Withou…
May 2026DFDesign Futures Council
Article · 6 min readWhat is Essential?If everything is essential, then nothing is. We use the word essential constantly. In meetings, strategies, and briefs, things are described…
May 2026DFDesign Futures Council