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DesignIntelligence
Federico Negro

Federico Negro

Founder and CEOThe Canoa Supply Co.

Biography
Federico Negro is Founder and CEO of The Canoa Supply Co. From 2015 to 2019 he was head of Design at WeWork. Previously, he was founder and head of the projects group at technology consulting firm CASE Inc., which was acquired by WeWork. He has experience with SHoP Architects and holds a Master of Architecture degree from the Parsons School of Design, and a Bachelors degree in Architectural Sciences from the University of Illinois. A native of Uruguay, he currently lives in Brooklyn, New York.
the future of design in the age of acceleration

2026 DFC Leadership Summit on the Business of Design

September 16-17th, 2026 in Cambridge, MA.

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