What Could Be

Ella Hazard is the Managing Director of Arktura Ventures, a venture studio wholly backed by Armstrong World Industries that focuses on accelerating and incubating advancements in architecture, engineering and materials science in building and construction. On this edition of This Is DesignIntelligence, she talks about the trial and error of her nonlinear career path, how the stumbles she’s made along the way have perfectly positioned for her current job, and why applying the practices of venture design to the delivery of architecture might be key in changing its value proposition.