Convening Overview
The business of design is undergoing a profound transformation. As artificial intelligence reshapes workflows, decision-making, and creative processes, design firms must rethink their value propositions and strategic positioning. At the same time, shifting investor sentiment in the built environment is influencing how projects are financed, developed, and executed. These forces are creating both uncertainty and opportunity, challenging firms to define their relevance in an evolving marketplace.
We explore the new and altered landscape of design in this AI-driven era. We brought together thought leaders, firm executives, investors, and industry disruptors to examine how AI is redefining the business of design, where capital is flowing in the built environment, and how firms can adapt to maintain influence and financial success.
Through keynotes, panel discussions, and interactive sessions, we tackled critical questions:
- How is AI changing the economics of design services and firm profitability?
- What do investors and developers now expect from design professionals?
- How can firms position themselves as indispensable in a technology-driven, efficiency-focused world?
As automation and investment shifts challenge traditional business models, the design professions must articulate and amplify their unique value. This summit provided leaders with the insights, strategies, and connections to navigate the next chapter of the industry with confidence.
Venue
University of Oregon (Portland) – Innovation Commons, Portland, OR

